ROLE: Partner/CEO, Sweetgreen
EXPERTISE: restaurants, retailing, food service, event management, startups
OFFICE HOURS: By appointment
In 2010, Nathaniel and his partners launched sweetlife, now the region’s largest music and food festival. The event attracts 20,000 attendees and features both cutting edge and high profile musical artists – as well as food from top chefs, food trucks, local purveyors and farmers. Like their restaurants, sweetlife embraces good living, health and well-being, community, and sustainability. The event leaves a gentle, carbon-neutral footprint – a party with a purpose.
The sweetgreen brand has received numerous press accolades, including the Washington Post, USA Today, Food & Wine, Forbes, Bloomberg, Washingtonion, CBS and CNBC, and others. Nathaniel and his partners have been in Forbes’ “30 under 30: Food and Wine” and Wine Magazine’s “40 Big Food Thinkers 40 and Under.”Back