What is your product or service?

You should be able to answer that question in no more than two sentences – and it’s never easy. But you must be able to state your idea concisely and clearly if you want customers, clients, or investors to understand your proposal and why they should care.
So, start by asking yourself these questions:

  • What value does your product/service provide?
  • What problem are you solving?
  • Who is your customer?
  • How do you plan to bring your product/service to the customer?
  • What kind of market are you entering?
  • Who are your competitors?
  • How will your business bring in revenue?

Through this process, you’ll develop an understanding of the concerns you may encounter moving forward, and you’ll be better prepared to seek advice from others.


Our Entrepreneurs-in-Residence (EiR)  and Entrepreneurial Advisors have expertise in industries ranging from tech to healthcare to fashion. These entrepreneurs “have been there before” – take advantage of this opportunity to gain insights and find a mentor.

Chalk Talks – These weekly informal office hours with the Entrepreneurs-in-Residence are open to all Georgetown students and are highly encouraged for those interested in starting their own business. Share you idea with the experts and other students, and get great early feedback and advice Come by as often as you like – and see who’s “on call”. Chalk Talk occurs **almost** every Tuesday during the school year from 5:00-6:30pm in Hariri Conference Room 310.  Check the StartupHoyas Google Calendar to confirm each week.

The MVP Workshop Series is a highly practical set of videos that will teach you how to go from an idea to a validated concept to a working prototype, applying the “lean startup” principles of customer discovery and development. Click the link below to watch the entire series online – presented by Eric Koester, Georgetown adjunct professor and seasoned entrepreneur.

The  StartupHoyas Challenge is a series of pitch competitions giving aspiring entrepreneurs the opportunity to build presentation skills, refine their business concept, hone their pitch and get access to startup capital. Open to all current students, in any Georgetown degree program. Get practice pitching your idea and feedback from expert judges.

The Summer Launch Program is a selective, 9-week incubator program open to all current Georgetown students and recent graduates. Each startup accepted into the program is offered working space in the Rafik B. Hariri building on campus from which to develop their businesses. Members also receive support from assigned mentors and faculty, attend seminars and networking events, and present their ideas to members of the entrepreneurship community in and around Washington D.C.

Georgetown Law Professor Anthony E. Cook offers a Georgetown Law & Entrepreneurship Practicum course at Georgetown University.  The Practicum provides selected ventures assistance on a range of legal issues. Under the supervision of licensed attorneys working on a pro bono basis, law students assist in providing some combination of the following services: consultation on and formation of the appropriate for profit or tax exempt entity; drafting of bylaws, LLC operating or Corporate shareholder agreements, employment contracts, NDA and other startup documents; seed and angel investor agreements; terms and conditions, licensing, and some intellectual property matters (no patent work).

Fall term only; for more information, contact Prof Anthony Cook: cooka@law.georgetown.edu