ROLE: CMO, Britvic Americas
EXPERTISE: Marketing, Sales, Business Development, Operations, and Leadership
OFFICE HOURS: By Appointment
Jaime Vasquez has served as COO or CMO at a range of consumer and industrial companies, including BP, Pepsi, Frito-Lay, Univision, Impact Beverages, LG, Cricket, and WellBiz. Most recently, Jaime assumed the role of CMO for Britvic Americas, a leading soft drinks company with franchise brands in the US.
Jaime has a particular interest in the impact of entrepreneurship within corporate America. He has been involved in the creation of several new businesses and products, including the launch of Univision.com, Sierra Mist, Doritos Guacamole, Doritos Habanero, Lays Chile Limon, Retro Pepsi, Mirinda Fiesta, H2Oh, Aquafina, Lipton, Starbucks bottled Frappuccino, and Pepsi Max.
Through his consulting firm, Sequoia Marketing Partners, Jaime also advises CPG and digital marketing companies on marketing strategy and startup processes to ensure long term success.
Jaime earned his B.A. in English from UCLA, and his MBA from Georgetown. He currently resides in Lone Tree, CO with his wife Ileana and youngest daughter Daniella. He and his wife also own a Mooyah Burger Franchise that they opened in 2013.